Method and Signal
Simon Swan
Turning digital marketing into a strategic business driver
Delivering the true promise of digital
Digital marketing and ecommerce should be powerful growth drivers, but in large, complex organisations, the returns often don’t reflect the effort. Teams are capable, yet silos, unclear ownership and competing priorities slow progress, and leadership confidence in impact remains fragile.
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The issue is rarely tactics. It’s strategy and alignment.
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I’m Simon Swan: independent strategic consultant working with leadership teams in large organisations to make digital marketing work harder for the business.
I’ve spent 20+ years inside complex organisations building teams, shaping strategy and modernising ecommerce and digital marketing so they deliver lasting commercial impact, not just activity.
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Talk to me about:
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Turning digital marketing into a true business driver
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Aligning marketing, ecommerce and media around shared commercial outcomes
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Bringing the wider business on the digital journey
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Building internal capability so teams deliver with confidence
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Turning digital reporting into meaningful commercial signals
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Hire me: Consulting | Talks & Workshops (coming soon)
What people say:
“Simon was the perfect leader to accelerate our ecommerce and digital marketing efforts. He turned around Perrigo’s UK ecommerce business making it one of the best performing markets in Europe.”
“Simon is a change leader who championed the strategic role of marketing throughout the Met Office… The digital marketing team he created achieved groundbreaking success that will continue to deliver for the Met Office for years to come.”
“Simon turned our digital principles into practice through the creation of a digital academy which raised the maturity of digital across the organisation…and an analytics framework that supports clear decision making.”
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Read about my projects
Read my articles:
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Is organisational culture the critical component to marketing success?
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How to build a data-driven eCommerce strategy with ‘Where to Buy’ technology
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Digital transformation done right: lessons from the Met Office’s change journey
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